Chapter 13 discusses strategic alliance and its various types. Enterprises are facing a constantly increasing set of challenges as the global marketplace becomes ever-more competitive. At the same time, today’s explosion of communications devices and channels is transforming the ways businesses communicate with customers, presenting new opportunities to transform the customer experience and improve business outcomes.1 Alibaba is no exception on this. With its expansion into finance industry. it has also teamed with strategic partners to attack these new markets.
1. http://www3.alcatel-lucent.com/partners/hp/industrials.html
2. http://www.marketwatch.com/story/lending-club-and-alibabacom-form-strategic-alliance-to-provide-us-businesses-with-innovative-financing-solution-2015-02-03
Lending Club and Alibaba.com Form Strategic Alliance to Provide U.S. Businesses with Innovative Financing Solution
SAN FRANCISCO, Feb. 3, 2015 /PRNewswire/— Lending Club LC, -0.95% the world’s largest online marketplace connecting borrowers and investors, and Alibaba.com, the leading platform for global wholesale trade owned by Alibaba GroupBABA, +0.28% today launched a strategic, multi-year partnership making Lending Club the exclusive solution for point of sale business financing for up to $300,000 for Alibaba.com’s millions of U.S. business buyers.
Under the newly formed partnership and a new product called “Alibaba.com e-Credit Line powered by Lending Club,” U.S.-based business buyers can apply for the critical working capital they need when purchasing goods from China-based suppliers on Alibaba.com.
How many of us foresaw this move coming?
mgmt7160jz 